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Joining MRD Innovations means working with industry experts, collaborating on cutting-edge projects, and making a real impact in the field of marketing analytics.
We foster a culture of continuous learning, professional growth, and teamwork, providing opportunities for employees to develop new skills and advance in their careers.
Location: Kochi
Company: MRD Innovations
Job Type: Full-time
Job Summary:
MRD Innovations is seeking a Marketing Analyst to support our marketing research and development efforts. The ideal candidate will analyze market trends, consumer behavior, and competitor strategies to help drive data-driven marketing decisions. This role requires strong analytical skills, research capabilities, and expertise in data visualization and reporting.
- Project Planning & Execution
•Define project scope, objectives, and deliverables in collaboration with stakeholders.
•Develop detailed project plans, timelines, and resource allocation strategies.
•Ensure project goals align with business and client expectations. - Team Coordination & Leadership
•Lead cross-functional teams, including market researchers, analysts, and marketing professionals.
•Assign tasks, set priorities, and ensure smooth workflow across departments.
•Provide guidance, mentorship, and performance feedback to team members. - Budget & Resource Management
•Monitor project budgets and control costs to maximize efficiency.
•Allocate resources effectively to ensure timely project completion.
•Identify and mitigate financial risks associated with projects. - Risk Assessment & Problem-Solving
•Identify potential project risks and implement mitigation strategies.
•Proactively address project roadblocks and find effective solutions.
•Maintain flexibility to adapt to changing priorities and challenges. - Stakeholder Communication & Reporting
•Act as a liaison between internal teams, clients, and senior management.
•Provide regular project updates, reports, and insights to key stakeholders.
•Ensure transparency in project progress, milestones, and challenges. - Quality Assurance & Performance Tracking
•Establish key performance indicators (KPIs) to measure project success.
•Conduct project evaluations and implement continuous improvement initiatives.
•Ensure compliance with industry standards and best practices. - Marketing & Research Project Oversight
•Oversee the execution of marketing research projects, including data collection and analysis.
•Collaborate with marketing analysts to interpret insights and drive strategic decisions.
•Ensure research findings translate into actionable business strategies. - Process Optimization & Innovation
•Identify opportunities to improve project management workflows.
•Implement best practices to enhance productivity and efficiency.
•Leverage new tools and technologies to streamline project execution.
Qualifications & Requirements:
•Bachelor’s/Master’s degree in Project Management, Business Administration, Marketing, or a related field.
•3+ years of experience in project management, preferably in marketing research or related industries.
•Proficiency in project management tools (Asana, Trello, Jira, MS Project, etc.).
•Strong leadership, problem-solving, and decision-making skills.
•Excellent communication and stakeholder management abilities.
•Ability to manage multiple projects simultaneously in a fast-paced environment.
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Location: Kochi
Company: MRD Innovations
Job Type: Full-time
Job Summary:
MRD Innovations is seeking a Marketing Analyst to support our marketing research and development efforts. The ideal candidate will analyze market trends, consumer behavior, and competitor strategies to help drive data-driven marketing decisions. This role requires strong analytical skills, research capabilities, and expertise in data visualization and reporting.
- Market Research & Data Collection
•Conduct primary and secondary market research to gather insights.
•Use surveys, focus groups, and industry reports to analyze consumer behavior.
•Monitor industry
trends and competitive landscapes. - Data Analysis & Interpretation
•Analyze large datasets to identify market opportunities and business insights.
•Use statistical tools (Excel, SPSS, Power BI, or Python) to interpret data.
•Provide actionable recommendations based on research findings. - Marketing Campaign Performance Analysis
•Track the effectiveness of marketing campaigns across digital and traditional platforms.
•Measure key performance indicators (KPIs) such as ROI, conversion rates, and engagement metrics.
•Optimize marketing strategies based on data-driven insights. - Competitive & Industry Analysis
•Research competitors’ marketing strategies, product offerings, and customer feedback.
•Identify potential areas for differentiation and improvement. - Customer & Consumer Behavior Analysis
•Segment customers based on demographics, behavior, and preferences.
•Identify customer pain points and recommend strategies for better engagement. - Reporting & Data Visualization
•Create clear and engaging reports, dashboards, and presentations for stakeholders.
•Use visualization tools like Tableau, Power BI, or Google Data Studio to present findings. - Business Strategy Contribution
•Provide insights for pricing strategies, product positioning, and go-to-market plans.
•Support sales and product teams with data-backed decision-making. - Collaboration & Communication
•Work closely with marketing, sales, and product development teams.
•Coordinate with external research agencies when necessary.
Qualifications & Requirements: