EVOLVING WITH THE MARKET.
AHEAD OF THE CURVE.

Brand tracking studies

Brand tracking studies are research tools used to measure and monitor the performance of a brand over time. These studies evaluate key metrics such as brand awareness, perception, preference, usage, loyalty, and associations.
By analyzing these indicators, businesses can assess how their brand is positioned in the market, how it compares to competitors, and how it resonates with target audiences.

Competitor Analysis in Market Research

In today’s competitive landscape, understanding your rivals is as crucial as understanding your own business. At MRD Innovations, we provide comprehensive Competitor Analysis to help businesses gain a strategic edge by uncovering key industry trends, competitor strengths and weaknesses, and market opportunities.
Why Competitor Analysis Matters?
  • Helps identify gaps in the market where your brand can stand out.
  • Allows businesses to anticipate competitor moves and industry shifts.
  • Enhances marketing strategies by learning from successful competitor campaigns.
  • Improves pricing, product offerings, and customer engagement based on real-world insights.
Our Approach to Competitor Analysis:
  1. Market Positioning & Benchmarking
    •   We assess where your competitors stand in the industry and compare their brand perception, market share, and key differentiators to yours.
  2. Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis
    •   We conduct a deep dive into competitor business models, identifying their strong points, vulnerabilities, and areas where your brand can gain a competitive advantage.
  3. Pricing & Value Proposition Assessment
    •   Understanding competitor pricing strategies helps businesses refine their own pricing models, promotions, and value propositions to maximize profitability and customer appeal.
  4. Customer Sentiment & Brand Perception Study
    •   We analyze online reviews, social media conversations, and customer feedback to gauge how consumers perceive competitors versus your brand. This helps fine-tune brand messaging and customer engagement.
  5. Marketing & Advertising Strategy Evaluation
    •   We track how competitors use digital marketing, advertising channels, influencer partnerships, and brand storytelling to attract customers. This helps craft more impactful campaigns.
  6. Product & Innovation Analysis
    •   By analyzing competitor products and services, we help businesses stay ahead with innovative solutions and unique offerings.
  7. Sales & Distribution Channel Insights
    •   Understanding how competitors reach their customers—whether through online marketplaces, retail stores, direct sales, or partnerships—can help refine distribution strategies for maximum reach.
Turn Insights into Action
Competitor analysis is not just about gathering data—it’s about using those insights to make informed business decisions, improve market positioning, and drive long-term success. At MRD Innovations, we provide actionable intelligence tailored to your business needs, ensuring you stay ahead of the competition.